Friday, April 29, 2011

US Postal Service Features New Sustainability Stamps

Go Green! Its' Easier Than You Think!

Want to help the planet? Start with the person.

Governments and corporations are taking major steps to reduce their environmental impact — including the United States Postal Service (read how here) — but the opportunity to live greener belongs to each of us. The new Go Green stamps help show us how.

These positive steps — from riding bikes to planting trees — won’t help just the environment. They’ll help your environment, encouraging better health, lower energy bills, and maybe even a little shade a few summers from now.

Yet whenever the environment is discussed, the line between motivation and guilt trip is easily crossed. So the illustrator for the project needed both a passion for the subject and an accessible style — someone with a proven track record for communicating in ways that are both environmentally friendly and . . . friendly. “The idea was to keep it light,” says art director Derry Noyes, “not to scold as if shaking a finger and saying, ‘Go do all these things and make the planet better.’

Click here for the complete article and additional stamp images.

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